Each year, Tile of Spain USA invites a group of design professionals and journalists to be a part of its “Passport to Creativity” tour. The week-long excursion deep dives into the world of Spanish tile, as well as allowing participants to experience the sights, tastes and culture of Spain. For the 2024 edition, participants arrived in Valencia, Spain on February 25th – launching an incredible and intense schedule that included an architectural tour of the city; tile factory and showroom tours; and two days at Cevisama, the international ceramic and bathroom furnishings exhibition held annually in Valencia.

Diversity was a common thread woven throughout the tour. The group of design professionals specialized in everything from upscale residential homes to commercial and hospitality projects to public transportation. Journalists on the trip covered a range of design aspects – from architectural projects and products to hospitality design and travel to tile and installation. The factories that were visited each represented various types of tile production – from oversized porcelain panels and commercial tile to small decorative tile to high-end innovative tile products.