VITORIA, ESPÍRITO SANTO, BRAZIL – The Vitoria Stone Fair will open its doors for visitors beginning Tuesday, January 30th and run through Friday, February 2, 2024. The international stone exhibition is now in its 21st year, and its opening brings with it the expectation of a significant participation by It’s Natural – Brazilian Natural Stone -- an export incentive program developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) and in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). This year, the sectorial project will carry out strategic actions for commercial promotion and image, hosting 14 international guests at the stone exhibition.

The program -- encompassing multifaceted strategies to promote the diversity and uniqueness of Brazilian stones -- will have a dedicated booth for networking and commercial transactions. This space will not only welcome four renowned journalists from Italy, the U.S. and Budapest, but will also serve as a stage for business meetings between 10 foreign buyers and 30 Brazilian companies enrolled in the initiative. During the event, of more than 250 meetings of 30 minutes each are scheduled as part of the Business Round. This dynamic will provide selected companies with the opportunity to establish commercial relationships with potential clients from countries such as South Korea, Colombia, the U.S., Mexico, Peru, Portugal and Vietnam.