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Fabricator How-toCoronavirus Coverage

The importance of technology in stone fabrication

We sat down with Frank Sciarrino of Quote Countertops to discuss how technology will change the stone industry

By Jason Kamery

Quote Countertops industry-leading sales and marketing, lead-generating software modernizes the way consumers shop for and buy countertops. The web-based software engages and empowers consumers early in the sales process to both design their dream kitchen or bath and create a fast and accurate quote, all before stepping into a showroom or speaking to a salesperson. The software is easily integrated into and promoted on company websites, social media platforms, digital advertising and email marketing. Stone World magazine had the opportunity to speak to Frank Sciarrino, the chief operating officer of Quote Countertops, about the stone industry moving forward.

FS: If there’s a single lesson or takeaway from the COVID-19 pandemic, it’s that the way we’ve done business in the past has forever changed. Lockdowns prevented face-to-face selling, and consumers flocked online looking for solutions. Our customers noted that traffic to their digital and social platforms spiked. They generated increased leads through their online design and quoting tools, they took their showroom visits virtually by connecting with prospects and customers through Zoom and other video conferencing, and as a result closed business even when their showrooms were not accessible to in-person visits. They don’t see these workarounds to conducting business changing anytime soon.

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