The world of rapid digitalization and globalization is changing the way consumers behave, with products and services becoming increasingly personalized and individualized as people seek more and different ways of expressing self-determination and uniqueness. Co-creation is gaining new meaning as customers aspire to greater involvement in the creation and design process, which they are increasingly viewing as an added opportunity for self-expression. New and more sophisticated technologies are constantly emerging to meet this demand and provide ever more unique and personalized customer experiences.

In recognition of this trend, the organizers of Domotex have chosen “Unique Youniverse” as the keynote theme for the 2018 showcase. Hall 9 will serve as a central gathering point and source of inspiration for visitors on this theme, comprising of four zones. In the “Flooring Spaces” zone, companies from the floor coverings industry will stage creative product showcases that reflect the theme. The “Living Spaces” zone is where exhibitors will team up with partners from the interior design sector to craft inspiring spaces and innovative lifestyle realms. In the “NuThinkers” zone, students, young designers, and startups will present the innovative projects they have developed on the topic of product and service individualization. And the “Art and Interaction” zone will present the keynote theme with exhibits from the worlds of art and design, paired with interactive multimedia displays.